400% Growth for
Aussie Tech Start Up

Overview

Espresso Displays is a D2C electronics company that sells portable monitors, enabling you to turn your laptop into a dual-screen set up so you can be more productive while on-the-go.

The Challenge

As a startup in the highly competitive consumer electronics market, Espresso Displays was struggling to build a credible and premium brand identity that consumers could trust, that was also competitive among industry leaders.

The Plan

Improve the quality of creatives being produced to align with the premium nature of the brand, particularly honing in on articulating value props and use cases.
Build a robust content engine that produces a regular cadence of high performing content, from short-form videos to carousels & instant experiences.
Utilise thorough market research to optimise paid socials to target and nurture high intent audiences.